
LONDON â As London warms up for summer, the cocktail parties have commenced.
On Wednesday night, Gucci celebrated the launch of its tome âGucci: The Art of Silkâ at the Maison Assouline store in Piccadilly.
Guests included Lola Bute, Jazzy De Lisser, Deba Hekmat, Suzy Menkes, Camille Charriere and Lewis Dalton Gilbert.
Jo-Ann Furniss, who curated the book published by Assouline, was also in attendance.
Iwana Cristal and Emma Winder at the âGucci: The Art of Silkâ book launch event at Maison Assouline.
Max Cisotti/Dave Benett/Getty Im
The book store was decorated with floral prints from the book; an array of silk scarves on mannequin heads, and floral arrangements imitating the images in the book.
The Kering-owned brand may have just named Demna its new creative director, but the book is a tribute to Gucciâs 104-year history with a focus on its silk craftsmanship and archival designs that have contributed to its brand awareness.
Deba Hekmat, Olivia Neill and Lady Lola Bute attend the âGucci: The Art of Silkâ book launch event at Maison Assouline.
Max Cisotti/Dave Benett/Getty Im
As reported, Gucci invited nine international artists to reinterpret five selected themes rooted in the brandâs archives: flora, fauna, nautical, equestrian and GG Monogram.
Gucci began to develop its silk craftsmanship in the 1950s, and the earliest designs featured motifs inspired by the brandâs signature leather goods.
The first scarf that was precisely dated harks back to 1958, produced in Como, Italy â the nautical-themed âTolda di Nave [Deck of a Ship].â
Throughout the 1960s, Gucci elevated its scarf designs by collaborating with illustrator Vittorio Accornero de Testa, whose intricate details and vivacious motifs contributed to Gucciâs stature in the segment. Between 1960 and 1981, Accornero designed nearly 80 scarves, transforming silk into wearable art.
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