Iota: A 'Nutritional Body-Care' That Caters to Skin's Microbiome

Photo&colon; Courtesy of Iota

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Iota
Headquarters: New York, NY
E-commerce: iotabody.com
Social Media: Instagram

What: A body-care brand offering products that balance skin’s microbiome and emphasize skin health.

Price Range: $23-$45

Founder: Monique Meneses

Origin Story: Iota was born out of founder and former beauty editor Monique Meneses’ personal journey toward understanding the connection between skin health and the body’s microbiome. After struggling with persistent skin sensitivities, Meneses did a deep dive and discovered that many modern beauty products are loaded with harsh chemicals that could strip the skin of its natural balance — throwing the microbiome into chaos.

Determined to create a solution that would protect skin’s natural ecosystem instead of disrupting it, Meneses launched Iota in 2022. She aimed to develop high-performance, microbiome-friendly body care that fosters “long-term skin health.” Drawing inspiration from scientific research and her own experiences, she formulated products designed to work in harmony with the skin’s natural defenses. Each product is crafted to feed the skin’s beneficial bacteria, helping to maintain its protective barrier, while infusing it with plant-powered hydration and essential nutrients.