NEW YORK — Jenna Ortega is Dior’s new international ambassador for makeup.

The American actress, who plays the role of Wednesday Addams in the Netflix series “Wednesday,” directed by Tim Burton, also starred in the director’s recent hit, “Beetlejuice Beetlejuice.” Later this year, she features in and executive-produced the film “Death of a Unicorn,” and will appear with The Weeknd in “Hurry Up Tomorrow,” directed by Trey Edward Shults.

In her role with Dior, Ortega will be working for the LVMH Moët Hennessy-owned house under the guidance of its creative and image director for makeup, Peter Philips.

“I love that Dior beauty is all about embracing people’s natural beauty and creating products that allow it to shine through,” she told WWD. “I hope while collaborating with them I can help people see how simple makeup and beauty can be, and how a few well-crafted products can make a difference in the way you express yourself and make your day-to-day life more exciting.”

Ortega said her makeup routine changes daily. “But I am a lover of smudged eyeliner, some color on the lips and cheeks,” she said. “It’s no more than 10 minutes on most days.”

Color cosmetics play a role in her career.

“Makeup definitely plays a huge part in creating a character, as it can make you carry yourself differently,” said Ortega. “It’s such a key element in self-expression, and it’s so informative to me when trying to understand how a character would like to be seen.”

She gave as an example a character like Wednesday. Ortega described her as “someone who looks a little dead inside and out.”

She shared other memorable beauty moments in her career.  “The red carpet at the Venice Film Festival was a special makeup moment for me,” said Ortega. “I wore a bold look with red lips and eyes to match my dress.”

Ortega said she also derives makeup inspiration from actresses like Lupe Velez, Clara Bow and Joan Crawford. That old-school Hollywood glamour came to life in a music video Ortega worked on with pop star Sabrina Carpenter.

“The ‘Taste’ music video for Sabrina Carpenter was based off of ‘Death Becomes Her,’ so it was more glamorous than anything I’ve ever done before,” said Ortega.

In addition to working with Dior, Ortega has a lot upcoming. “I’ve just wrapped an untitled project with Cathy Yan and Natalie Portman that I’m excited for,” she said, referring to “The Gallerist.” “I’m getting ready to film a sci-fi project with J.J. Abrams and Glen Powell. I have some other things in the works I’m not ready to talk about just yet.” 

“Jenna Ortega embodies the bold elegance of the house,” said Dior in a statement. “It is a tailor-made role for this rising star who, through her values and her personality, is already inspiring an entire generation.”

Ortega, who is also a Dior jewelry ambassador, will first appear in the Dior Backstage campaign, out Thursday on Dior beauty’s social platforms.