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Parëva Beauty
Headquarters: New Jersey/New York
E-commerce: parevabeauty.com
Social Media: Instagram / Facebook

What: A “clinically-crafted” skin-care brand offering a minimalist three-step process to streamline beauty routines.

Price Range: $49 – $112

Founder: Smitha Rao

Origin Story: Parëva is a skin-care brand for people of all ages who are looking for products that provide clinically proven results and are “joyfully simple.” Parëva’s name is a shortening of the word Parevartan, which means “transformation” in Sanskrit. 

Parëva was founded in 2024 by Smitha Rao, who has worked with more than 15 brands (including Strivectin, Sugarbear, Firefly, Dr. Kellyann and Olaplex) in the beauty and wellness space during her 18+ year career.

Parëva products aim to transform not only how people care for their skin, but “how they feel at every stage of life.” With its Molecur 3 technology made in Switzerland and its products manufactured in the U.S., Parëva seeks to extend skin health for those seeking “radical transparency and good science.”

Hero Products: C35.5 Firming Glow Serum ($74) and RH5.5 Hydrabond Primer ($49)

PR Representation: Society Marcoms

How to get in contact: Contact form

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