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These are the stories making headlines in fashion on Tuesday.

Gap unveils GapStudio’s Collection 01

Gap announced the launch of GapStudio, a new in-house label representing “the highest expression of the iconic American brand in terms of style, craftsmanship and quality.” Designed by Gap Inc.’s Creative Director Zac Posen, GapStudio’s Collection 01 features elevated wardrobe essentials such as a tailored denim trench coat, double-breasted denim blazer and two new colorways of the poplin maxi shirtdress that sold out in its limited release last spring. It will retail for $78-$248 and launch globally on April 3 at 8 a.m. ET (5 a.m. PT) on gap.com and in 10 select U.S. stores. The Collection 01 campaign, photographed by Mario Sorrenti and styled by Alastair McKimm, stars Alex Consani, Imaan Hammam and Anok Yai. {Fashionista inbox}

Cardi B and Revolve Group to launch multi-category venture

Cardi B is joining forces with Californian Revolve Group to launch an “exclusive multi-category venture.” Though the artist has previously collaborated with fashion and beauty brands like Fashion Nova, Reebok and NYX, this marks her first owned apparel and beauty brands. With this venture, the group aims to build a billion-dollar fashion and lifestyle multi-brand powerhouse. In an interview with WWD, Cardi B shared that fans have been expecting her to launch beauty and fashion lines and that she has focused on finding the right partners.  The venture also includes Revolve Group co-founders and co-CEOs Michael Mente and Mike Karanikolas and Revolve Group Chief Brand Officer Raissa Gerona. Additional shareholders include Patientce Foster, Kollin Carter and Jennifer Walker and Adam Drawas, co-founders of brand marketing agency Walker Drawas. {WWD/paywalled}

Unilever acquires refillable deodorant brand Wild

Unilever has acquired Wild, a refillable natural personal care brand from the U.K. Charlie Bowes-Lyon and Freddy Ward launched Wild in 2020, bringing reusable aluminum cases and biodegradable refills to the natural deodorant category. “We are thrilled to join Unilever, whose deep expertise and global reach will accelerate our mission to eliminate single-use plastic in bathrooms everywhere,” Bowes-Lyon said in a statement. “Their belief in our refillable model is a powerful validation that sustainable change isn’t just possible, it’s inevitable.” {Fashionista inbox}

How AI is already changing marketing

AI-generated content has sparked much controversy online, with H&M facing backlash over its decision to use “digital twins” of models and OpenAI releasing ChatGPT 4.0’s new image generator that creates pictures using popular animation styles. But embracing the technology in marketing seems inevitable, as 79% of marketing teams are planning to expand AI adoption in 2025, according to a report by AI marketing platform Jasper. For most fashion brands, the goal is to use AI as a tool to support human creativity rather than replace it. AI-assisted content creation is one of the most popular ways for marketers to tap its power, with copywriting emerging as one of Jasper’s most sought-after applications. {Business of Fashion/paywalled}

The big business of perfume flankers

Glossier first launched fragrance in 2017 with its signature Glossier You, and seven years later, the beauty brand expanded its perfume offerings by introducing scents within the You family rather than formulating completely new scents. Glossier launched You Rêve and You Doux in October 2024, followed by You Fleur in March. “We wanted to stay true to You’s original idea of being ‘You but better,’ a skin-enhancing scent for those who want to be themselves,” Glossier’s CMO Kleo Mack told Glossy. “While Rêve, Doux and Fleur are technically flankers, we think of them more as different ‘Impressions of You.'” Flankers are new fragrances that build on the success of a brand’s previous scents, and releasing a new flanker each year is a common practice among conglomerates like L’Oréal and Coty to keep scents alive for new generations. Flankers can allow brands to adapt a launch that originally targeted a European market to better suit Asian perfume tastes, or, they can update a scent to match current trends. {Glossy/paywalled}

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