Storied Italian luxury footwear brand Moreschi has found a pair of white knights.

Glam Srl, the company behind the Superglamourous shoe brand, and its investor, the London-based Imerman Family Office fund, have taken over the Moreschi brand.

They won the auction set up by the Court of Pavia, Italy, which had declared Moreschi bankrupt in 2024. The brand was previously owned by the Swiss fund Hurleys.

The acquisition includes the Moreschi trademark, all related intellectual property, machinery and in-house materials.

Financial terms of the deal were not disclosed.

The joint acquisition builds on the existing relationship between the Imerman Family Office and Glam Srl, as the former invested in the latter last year becoming its majority stakeholder.

The new owners are committed to resurrect Moreschi, known primarily for its luxury men’s formal shoes, in addition to a women’s line, by leveraging Superglamourous’ digital-first expertise and capabilities. The latter brand, established by Andrea Usuelli and Riccardo Libertino in 2012, is best known for its slippers defined by bold designs.

Moreschi was established by Mario Moreschi in 1946 in Vigevano, Italy — a renowned shoe manufacturing hub located about 30 miles southwest of Milan, which has partially lost its prominence in recent years. In the wake of the acquisition, manufacturing of Moreschi shoes is to continue in Italy.

Building synergies between Moreschi’s heritage and Superglamourous’ digital-first DNA will be instrumental in fueling renewed growth for the former brand and provide a strong business-to-business footprint for the latter. The two companies will continue to operate as independent brands, leveraging shared operational infrastructures.

“Moreschi’s legacy in Italian shoemaking is unparalleled. Our goal is to build on that heritage, evolving the brand with thoughtful innovation while staying true to its core values of craftsmanship, elegance and timeless design,” said Bianca Ladow, director of the Imerman Family Office and director of Glam Srl and Moreschi.

“The partnership plans to leverage Superglamourous’s digital expertise and Moreschi’s renowned craftsmanship to create a unique offering in the luxury footwear market. This acquisition underscores a commitment to preserving Made in Italy craftsmanship and artisans while adapting to the evolving landscape of luxury retail,” Ladow said.

As part of the new business plan, the existing Moreschi showroom on Milan’s Via Manzoni will be home to both brands’ collections, while a new unit is to bow on London’s Mount Street, where Superglamourous already operates its own exhibition space. The Moreschi flagship on Via Manzoni and the Superglamourous store on Corso Venezia, both in Milan, will be strategically enhanced with a stronger direct-to-consumer focus, the new owners said.

“Moreschi represents a pillar of Italian artisanal heritage. This is not just a revival, it’s a long-term vision to honor tradition while embracing transformation. By combining Moreschi’s legacy with the strategic agility of Glam, we are creating a structure pivotal to sustainable growth and global reach,” Usuelli said.

According to market sources Moreschi’s estimated revenues at the peak of its business success stood just south of 50 million euros.

“We see in Moreschi the kind of elegance that transcends time, understated, yet deeply expressive. This is an extraordinary opportunity to reframe that refinement for a new generation, bringing a modern sensibility to materials, proportions and styling, all while remaining faithful to the brand’s DNA,” Libertino said.

The Imerman Family Office is helmed by businessman Vivian Imerman and is part of Vasari, a consumer-focused investment group with decades of experience owning and operating companies focused on branded goods and alcoholic beverages in Europe, Asia and Africa.