Puma’s Pride 2025 Collection Channels ‘Nostalgia of Y2K’ & Football


June is around the corner and Puma‘s 2025 Pride Collection has arrived, bringing vibrancy and comfort for all.

The collection is part of the brand’s Equal Love Confederation, a dedicated collection Puma launched under their Equal Love banner, showcasing various garments like T-shirts, shorts, hoodies and football jerseys.

Puma

Ahead of Pride Month, Puma has released a series of gender-neutral clothing and accessories celebrates LGBTQ+ pride, and uses vibrant colors, bold graphics, and inclusive designs to promote the message of equality and love for all.

“Equal Love Confederation is here to celebrate Pride worldwide,” the company said in a statement. “This collection brings together the spirit of football, the nostalgia of Y2K and the concept of shared wardrobes into one vibrant, gender-neutral Pride collection.”

Puma

In terms of footwear, the 2025 Pride collection includes sneakers like the Palermo Pride sneaker and the Easy Rider Pride sneaker, as well as the Cool Cat 2.0 Pride slide in white with colorful accents. It also features multicolored football jerseys, tiny baby Ts, rainbow-decorated shorts, tank tops, adjustable caps and more.

“Football-inspired pieces are transformed with terrace details, bold graphics, and all the colors of the LGBTQ+ flag,” Puma added. “The result is a collection that urges the global community to work towards a more inclusive and accepting world, on and off the pitch. Stand out, be yourself, and play with pride.”

Puma

Last year, Puma celebrated the LGBTQ+ community’s impact in the world of athletics with their Love Marathon collection, inspired by LGBTQ+ run/walk clubs. Puma also has a long-standing partnership with The Trevor Project, a mental health awareness group that seeks to give LGBTQIA+ youth a chance to live authentically.

The Trevor Project and Puma teamed up to create the #REFORMTheLockerRoom initiative, a digital education course that demystifies the LGBTQIA+ experience in youth sports, in attempt to help level the playing field.



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