LONDON — Huw Gwyther, veteran fashion publisher and founder of independent titles Wonderland and Man About Town, on Wednesday officially launched his magazine project Imagine, a biannual title with a digital-first approach aimed at reflecting the zeitgeist of fashion, entertainment and pop culture.

The 292-page launch issue is edited by Gwyther and a new team with Olive Walton as editor in chief, Justin Hamilton as fashion director, Kelly Cornwell as beauty director and Stuart Jackson as publisher. Omega, Cutler and Gross, and Jimmy Choo are key supporters of the issue.

“I love what I do, I’m still obsessed with popular culture, and I want to try to help inspire the next generation of creatives. That is a huge driving force behind the creation and naming of Imagine,” said Gwyther.

“I’ve been obsessed with magazines since the age of 11 when my friend at school gave me a copy of Smash Hits with Kylie [Minogue] on the cover — it was love at first sight. I studied womenswear at Central Saint Martins, worked for Mario Testino in Paris, and then worked on V and the launch issue of VMan in New York, before launching my own endeavors. I feel that nobody else has my background, training, specific experience, or influences,” he claimed.

The issue comes with multiple covers. Some of them — featuring American actor Jacob Lofland, “1923” star Michelle Randolph, and “Ash” leading actress Eiza González — are sold out during online preorders.

Other cover faces included “Emily in Paris” star Lucas Bravo, “Grotesquerie” lead Nicholas Alexander Chavez, British actress Mia Rodgers, “Heartstopper” actress Yasmin Finney, Dylan Llewlleyn, Mia Rodgers and British boy band DearAlice.

The magazine is being distributed online and via a select retail network with stockists including Magma, Dover Street Market, Charlotte Street Magazines, Shreeji Newsagents, Good News, Somerset House Shop and The Broken Arm.

Gwyther said the team at Imagine is also working on a new magazine for Topshop and Topman, which is now under the ownership of Asos.