Beyonce vs. Sydney Sweeney: Are Jeans Getting Political?
This week’s launch of Beyoncé’s ad campaign for Levi Strauss & Co. seems to have only ratcheted up the cultural debate around jeans — of all things. While some Republicans,…
Sydney Sweeney’s American Eagle Ads Attracts Trump and Knockoff Cries
The controversy swirling around American Eagle Outfitters‘ “Great Jeans” campaign with Sydney Sweeney does not appear to be subsiding. For more than 10 days, the ads featuring “The White Lotus”…
American Eagle Responds to the Sydney Sweeney Ad Backlash
After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters has addressed the controversy facing its new ad campaign…
American Eagle Bets on Sydney Sweeney to Rev Up Fall Denim Sales
American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company’s denim sales. “I think this is potentially one of the biggest…
American Eagle Warns on Q1 Loss, Withdraws 2025 Guidance
American Eagle Outfitters Inc.’s business started off slowly this year, but chief executive officer Jay Schottenstein was hopeful that business would turn, saying in March that “we anticipate improvement as…