MAC Viva Glam & Elaine Welteroth Team Up to Fund Safer Births

MAC Cosmetics is expanding its philanthropic efforts with a $200,000 Viva Glam Fund grant to The Victoria Project in partnership with BirthFund, the nonprofit founded by journalist and maternal health…

How TikTok-Fueled Brands Like Medicube, Sacheu Disrupt the Category

A report by Spate and YipitData shows that TikTok-fueled momentum is translating into meaningful share gains for a cohort of next-gen brands across the beauty industry. Among the key gainers…

August 2025’s Best New Beauty Products End Summer On A High Note

You’re not imagining it: Summer really has flown by. From sun-soaked happy hours sipping on rosé, extended weekends lounging at the beach, and mid-season European getaways, it’s easy to get…

Lori Harvey Sports Sleek Finger Waves For ‘Modeliste’ August Cover

Lori Harvey is no stranger to magazine covers. Earlier this year, the 28-year-old multi-hyphenate graced the cover of Playboy — their first print issue in five years. In 2023, she…

10 Best Protein Treatments for Stronger, Shinier Hair

For anyone serious about hair health, the best protein treatments deserve a permanent spot in your routine—especially if your strands are feeling limp, brittle, or mysteriously dull. While they may…

Beauty PR Agency Studio Beauty Acquires Wellness Firm Powers PR

Studio Beauty, founded by Bex Meredith and Cindy Krupp, has acquired Powers PR for an undisclosed amount. Through the acquisition, Powers PR will become the Powers Wellness Division, while founder…

E.l.f. Beauty Expands into Middle East With Sephora

E.l.f. Beauty is working toward covering all the bases when it comes to retail.  After a successful launch in Sephora Mexico, the mass beauty brand will continue its expansion with…

Lili Reinhart’s Personal Day Set to Launch in Ulta Beauty

Lili Reinhart’s Personal Day is venturing into retail. Starting Sunday, the acne-safe skin care brand, best known for its TikTok-viral Unplug Blackhead-Melting Nose Strips, will be sold in about 700…

Dior Spa New York Just Opened & It’s The Ultimate Wellness Destination

Visiting a Dior Spa used to require booking a flight to Paris and stopping by either the Cheval Blanc or Plaza Athénée to experience the luxury brand’s beauty sanctuary —…

7 of the ‘Wednesday’ Season Two Press Tour Beauty Moments

To promote the premiere of the “Wednesday” second season on Netflix, the supernatural thriller series inspired by The Addams Family, castmates Jenna Ortega, Catherine Zeta-Jones, Joy Sunday and Emma Myers…