The Equity Studio Aims to Supercharge Brands With New Agency Platform

LONDON — The Equity Studio, which invests in emerging beauty, wellness and lifestyle brands, is launching a collective of creative and talent agencies to help its portfolio companies with “scale,…

High-End Beauty Brands Will Need to Work Harder Than Ever to Justify Their Prices

The $441 billion beauty industry, seen as a perennially dependable cash cow with virtually limitless growth potential, is now proving to be slightly more vulnerable to market shifts than some…

Designer Brands CEO Is Reviewing Pricing, Sourcing as Tariffs Linger

DSW parent company Designer Brands Inc. is evolving its approach after missing revenue estimates in the first quarter of fiscal 2025. On the company’s earnings call on Tuesday, chief executive…

How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens?

Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, Evereden was making skin care for Gen Alpha. Kimberley Ho first launched…

Beauty Brands May Want to Rethink These Common Marketing Tactics

Photo: Launchmetrics Spotlight This week, global consulting firm McKinsey & Company released its “State of Beauty 2025” report, which covers extensive data, collected in collaboration with Business of Fashion, on…

Designer Brands DBI Q1 2025 Earnings: Revenue Miss Estimates

Shares of Designer Brands Inc. sank 24 percent in pre-market trading on Tuesday after the company reported a soft start to the year. According to the DSW parent company, net…

The Six New Swedish Brands You Need to Know

Newness is almost a fetish in fashion, and that has fueled a lot of interest in emerging talents versus new businesses. The buzziest shows of the week—Studio Constance and Past…

Celebrity Beauty Brands Poised for Big Deals: Who’s Next?

Hailey Bieber’s skin care brand Rhode just struck an agreement to be acquired by E.l.f. Beauty in a deal valued at a whopping $1 billion. The deal comes just three…

Experts Share Their Tariff Advice for Indie Beauty Brands

The beauty industry is, historically, a total cash cow. In 2023, global market sales grew to $446 billion, up 10% from 2022, according to a 2024 McKinsey report, which also projected…

Here’s What Brands Celebrities Wore to the 2025 Cannes Film Festival

The curtain has officially dropped on the 2025 Cannes Film Festival. Despite an eleventh-hour dress code update barring nudity, volume, and trains, celebrities still managed to pull out all the…