Crocs’ New Icon Store Eyes Experiential Retail

Crocs Inc. wants consumers to have fun with the brand. To that end, the company opened a new 4,000-sq.-ft. “Icon” store in New York’s Soho neighborhood at 543 Broadway that…

Together Group Acquires Experiential Agency Obo

Together Group, a London-based collective of marketing, communications, digital and events agencies, has acquired Obo, which has produced fashion spectacles for Victoria’s Secret, L’Oréal Paris, Elie Saab and many others.…