“She’s So Real For That”: Dissecting Gen Z’s Obsession With Carrie Bradshaw

Maybe it’s the impending arrival of And Just Like That Season 3, or maybe it’s the nostalgic era that we’re living in, but my TikTok For You Page has never…

Lip Butter Balms Are a Gen Z Favorite

She may not have been the first to do it, but Hailey Bieber’s foray into the world of makeup has had a strong and lasting impact. Her celebrated lip butter…

Gen Z and Cusper Celebrities Are Embracing the Skirt Suit

Done wrong, the skirt suit can read anywhere from dated to dowdy. And, oh, are they often done wrong. But lately, Gen Z (and cusper) celebrities—from Mikey Madison and Lily-Rose…

Eugène Riconneaus Unveils Next Gen Marine-Based Material, Research Hub

PARIS — French artist and designer Eugène Riconneaus is expanding his reach into new materials with the launch of ER Ocean Recherche, a research and development hub devoted to creating…

Which Beauty Brands Are Capturing Gen Z's Attention in 2025?

What do Gen-Z beauty consumers really want? That’s the question that has captivated plenty of brands over the past few years, and of course, research firms are in full data…