Gwyneth Paltrow’s Goop Doubles Down on Beauty, Expands Into Ulta

Goop Beauty, the wellness-rooted brand founded by Gwyneth Paltrow, is entering a new phase as it rolls out across 800 Ulta Beauty stores nationwide on Sunday. With six products featured…

Goop Unveils 7th Permanent Store in Aspen With Alpine-inspired Design

Goop, the lifestyle brand founded and helmed by Gwyneth Paltrow, has landed in Aspen. The company will open its seventh permanent retail store in the historic Collins Block building at…

Gwyneth Paltrow’s Goop Beauty Lands in Italy at The Beautyaholic’s Shop

MILAN – Gwyneth Paltrow’s Goop Beauty brand is expanding in Italy. After Goop’s restructuring aimed at focusing on three growth pillars of fashion, beauty and food last year, its beauty business is officially…