Jenna Ortega’s Bleached Brows Took The Spotlight At The ‘Wednesday’ Season 2 Premiere
Bleached brows are an ideal choice for anyone wanting to make a bold beauty statement. Because of their otherworldly look, they immediately give the wearer an edgy, futuristic aura. So,…
The Best Pressed Powders Keep Makeup In Place & Control Shine
Glowy versus greasy. It’s the ultimate showdown every summer. But there’s one weapon to help you win the battle: Pressed powder. “Glow has been more popular than ever, however finding…
How to Recreate Belly’s ‘The Summer I Turned Pretty’ Season 3 Makeup
It’s officially “The Summer I Turned Pretty” season. The fan-favorite teen romance trilogy turned TV show, created by author Jenny Han, returned to Amazon Prime on July 16 to see…
Sephora’s Alison Hahn, Head of Fragrance and Makeup, to Retire
A mastermind of some of Sephora‘s key categories is set to retire. Alison Hahn, Sephora’s Stateside senior vice president of merchandising for makeup, fragrance and Sephora at Kohl’s, will be…
Huda Beauty, E.l.f. Among Top 10 Viral Makeup Brands in June
Though summer tends to be a quieter period for makeup brands’ earned media value overall, data from CreatorIQ shows Huda Beauty is bucking the seasonal slowdown. The brand’s EMV, a…
Mary Phillips Launches M.ph Makeup Line Inspired By Her Signature Looks
The secret to Kendall Jenner, Jennifer Lopez, and Hailey Bieber’s sculpted, lit-from-within glow? All three celebrities count Mary Phillips as their go-to makeup artist. Known for her signature underpainting technique…
Mary Phillips, Celebrity Makeup Artist and TikTok Star, Launches Brand
One of beauty’s multihyphenates can add “founder” to her résumé. Mary Phillips, the veteran makeup artist and social media maven, will introduce M.Ph, a range of makeup products across complexion,…
Priyanka Chopra’s Beauty Evolution Is A Masterclass In Reinvention
From her days as Miss World in 2000 to becoming a red carpet regular, Priyanka Chopra has never shied away from experimenting with her hair and makeup. In the early…
20+ Makeup Products to Shop at Bluemercury’s National Lipstick Day Sale
There’s little we love more than an unexpected sale! We weren’t planning to shop but once we browsed the Bluemercury National Lipstick Day sale, we got our credit cards ready.…
Soshe Beauty: A Refillable Makeup Brand That Began as a USC College Project
Photo: Courtesy of Soshe Beauty Brand Bio is Fashionista’s guide to the best independent fashion and beauty brands — a resource for retailers, job seekers, B2B companies and consumers alike.…