Tower 28 Launches at Sephora Middle East Across 55 GCC Stores

Clean beauty brand Tower 28 will launch exclusively at Sephora Middle East this month, marking the California-based company’s entry into one of the world’s most lucrative beauty markets. The brand,…

María Zardoya, Frontwoman of The Marías, Loves Natural Beauty With a Bit of Edge

María Zardoya, lead singer of The Marías, wants you to know that what you see is what you get. “There’s not much difference between performance María and normal María,” she…

The Best Lip Stains For A Wash Of Color That Isn’t Dehydrating

Who doesn’t love a set-it-and-forget-it? Lip stains certainly fall into that category, which is why they’ve been on the up and up. “Beauty is always a bit cyclical — of…

Makeup Artist Hung Vanngo Put His 'Whole Career' Into His Debut Beauty Brand

Makeup artist Hung Vanngo’s legendary career spans editorial, celebrity, campaign, runway; he is even a YouTube phenomenon. It would seem that he’s already conquered it all — but not quite, until now. On…

Hung Vanngo Launches Namesake Beauty Brand at Sephora

Megawatt makeup artist Hung Vanngo can now add “founder” to his résumé. Vanngo is launching Hung Vanngo Beauty, an artistry-driven assortment of makeup comprised of an eye shadow palette, two…

ColourPop Releases Shrek Makeup Collection With DreamWorks

ColourPop is making makeup suitable for the swamp. In a new limited-edition collection inspired by the DreamWorks film franchise, “Shrek,” the drugstore beauty brand bottled the fairy-tale ogre’s moody personality…

ColourPop Releases Shrek Makeup Collection With DreamWorks

ColourPop is making makeup suitable for the swamp. In a new limited-edition collection inspired by the DreamWorks film franchise, “Shrek,” the drugstore beauty brand bottled the fairy-tale ogre’s moody personality…

12 Best Foundation for Mature Skin That Won’t Settle Into Wrinkles

What is a makeup look without its base? The best foundations for mature skin set the tone and create the canvas for all the products to come—whether its an illuminating…

Taylor Swift’s Orange Lip Made A Statement During Her New Album Reveal

Taylor Swift is stepping into a brand-new era — and she dropped the news on her boyfriend Travis Kelce’s podcast. At exactly 12:12 a.m. on Aug. 12, New Heights (the…

e.l.f. Cosmetics Launches “E.l.f.ino & Schmarnes” Campaign

With beauty brands unveiling launches at a dizzying rate, deciphering whether the latest luxury mascara will help you take the illusion of extensions better than your favorite drugstore one is…