Shein’s Paris Pop-Up Sparks Controversy Amid Pimkie Partnership Debate
PARIS – Following a week of controversy around the announcement that Shein would partner with French brand Pimkie, the Chinese ultra-fast fashion giant has opened a pop-up store in Paris’…
Estée Lauder and Amazon on Their Strategic Partnership
When the Estée Lauder Cos. launched Clinique on Amazon in March 2024, it marked a significant change in the way prestige beauty viewed Amazon, and the beauty company now has…
Lights! Camera! Chanel! Sarah Paulson, Tessa Thompson, and Meghann Fahy Fete Chanel’s Partnership With Tribeca
Two decades ago, a pivotal moment cemented Paulson’s commitment to paying it forward. “I had a wildly wonderful experience with Diane Keaton when we were making a movie called The…
Adidas Partners With Audi Formula 1 Team for 2026 Apparel Partnership
Adidas has revealed its Formula 1 apparel team partnership with the Revolut Audi team. The multiyear contract, unveiled Thursday, will start in 2026 and coincides with the team’s official entry…
Academy Sports CEO Touts Success of Nike and Jordan Brand Partnership
Academy Sports + Outdoors’ addition of Nike and Jordan Brand is starting to bear fruit. On the company’s second quarter earnings call on Tuesday, Academy Sports chief executive officer Steve…
Breitling Bets Big on NFL Partnership
It’s game time for Breitling. The luxury Swiss watchmaker pulled out all the stops, shutting down Washington Street in New York’s Meatpacking District next to their downtown boutique to throw…
Victoria Beckham on Foundation Launch, Augustinus Bader Partnership
Victoria Beckham is putting her best face forward, in more ways than one. On the heels of releasing the joint financial results of her fashion and beauty businesses, Beckham is…
Personal Trainer and Fitness Expert Kirsty Godso Signs Multi-Year Partnership Deal with Vuori
Vuori, the performance and lifestyle brand known for its coastal California-inspired style, has signed a multiyear partnership with trainer and fitness expert Kirsty Godso. Based in Los Angeles, the 37-year-old…
Monique Billings on WNBA Style, Rakuten Partnership and More
For the first three years of Monique Billings’ WNBA career, walking onto the basketball court in sweatpants was the norm. But going into her eighth season and being drafted as…
Rapper J.I.D On His Partnership With JD Sports
Atlanta-raised rapper J.I.D, who once played college football for Hampton University, is ready to revisit his athletic roots through his new partnership with U.K. retailer JD Sports, which is rapidly…
Ryder Cup 2025: Reliving Team Europe’s away wins as Luke Donald aims for fantastic fifth
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Marques'Almeida Shifts to a 'Softer' and 'Lighter' Vision for Spring 2026
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Lou Holtz to attend Notre Dame football vs Arkansas in Week 5
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The London Fashion Week Spring/Summer 2026 Beauty Looks You Need On Your Radar
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