How TikTok-Fueled Brands Like Medicube, Sacheu Disrupt the Category

A report by Spate and YipitData shows that TikTok-fueled momentum is translating into meaningful share gains for a cohort of next-gen brands across the beauty industry. Among the key gainers…

The Sacheu Lip Liner Stain Is My Summer Beauty Mainstay—And It’s 30% Off This Prime Day

The Sacheu lip liner stain went from a gatekept niche beauty pick to a household name overnight. It all started with an impromptu “get ready with me” TikTok from pop…