Vilebrequin Partners With The St. Regis Longboat Key

Vilebrequin, the luxury swimsuit brand from Saint-Tropez, is bringing its stylish beachy lifestyle to the new The St. Regis Longboat Key resort in Florida. The Vilebrequin Pool & Cabana Club…

Parade Expands Into Swimwear With Vibrant, Size-inclusive Collection

Parade, the buzzy intimates brand that was acquired in 2023 by Ariela & Associates, is getting into the swimwear business with a size-inclusive collection. The collection of swimwear and cover-ups…

How To Sustainably Get Rid Of Your Swimwear

Swimwear is one of those wardrobe items you tend to hold on to for years, if not decades. That’s because when properly cared for, it stands the test of time.…

Margot Robbie’s High-Waisted Bikini Embraced Signature Easter Pastels

Just like other major holidays, including Christmas and the Fourth of July, Easter has an unofficial dress code — one that celebrities adhere to each year. The spring event usually…

Miami Swim Week – The Shows Focuses on Fashion, Sustainability and Social Impact

Miami Swim Week – The Shows 2025 will take place in Miami Beach from May 28 through June 1 at the Mondrian South Beach. The exhibition features over 50 events…

Gabrielle Union’s Tropical Beaded Bikini Marks A Maximalist Turn For Swimwear

If you’re aching for the early arrival of summer (same), you’re not alone. The celebrity set is undeniably in the mood for warmer weather, as evidenced by their latest style…

Dryer-safe Bra Brand Huug Has Secured a $6 Million Series A

Washable and dryer-safe bra and intimate wear brand Huug has secured a $6 million series A led by Kaylim Capital to scale the business, which is on track to reach…

Hailey Bieber’s Barely-There Bikini Approved The Zebra Print Trend

This winter, leopard print dominated A-listers’ closets — Jennifer Lopez, Hailey Bieber, Bella Hadid, Kylie Jenner, Tracee Ellis Ross, Kim Kardashian, Ciara, and more wore it on dresses, footwear, handbags,…