Cartier Taps Gemma Chan As Ambassador With New High Jewelry Collection

PARIS — While a number of Place Vendôme houses headed south to unveil their latest high jewelry collections, Cartier set its sights due north. For the opening chapter of the…

Germany’s Schwan-Stabilo Group Taps Michele Molon for Group CEO Role

CHANGE IN COMMAND: Michele Molon will become group chief executive officer of Germany’s Schwan-Stabilo Group, the 800 million euro company specializing in cosmetics, writing instruments and outdoor products. Molon, formerly…

Mackage’s Taps Tennis Champion Donna Vekić for ‘Protect Your Craft’ Campaign

Mackage, the luxury outerwear firm, has tapped world-renowned tennis player Donna Vekić for the second edition of its Protect Your Craft series. Following the success of its inaugural Protect Your…

Tommy Hilfiger Taps Jang Won-Young as Brand Ambassador, Star of Tommy Jeans Campaign

Tommy Hilfiger, which is part of PVH Corp., has signed Korean musician and style icon Jang Won-Young, also known as Wonyoung, as a brand ambassador and the face of the…

Todd Snyder Taps The National’s Lead Singer, Matt Berninger, for Spring Campaign

Todd Snyder likes to spread the wealth when it comes to the faces he features in his ad campaigns. In the past, he’s worked with everyone from actors Sterling K.…

Kaytranada Taps Into His Inner Miles Davis at the 2025 Met Gala

With a sense of style that’s just as electric as his music, it’s no surprise that Kaytranada is making his Met Gala debut. “I’ve always been curious about the Met…

Bonobos Taps ‘Basement Yard’ Hosts Joe Santagato and Frank Alvarez to Star in Spring Linen Campaign

Forget the athletes or the movie stars, Bonobos has opted for a comedy duo for its latest ad campaign. The menswear brand has tapped Joe Santagato and Frank Alvarez, comedians…

Amiri Taps Boxer Saul ‘Canelo’ Alvarez as Ambassador

Amiri has tapped world champion Mexican boxer Saúl “Canelo” Álvarez as its latest ambassador. The athlete has achieved an unprecedented four division world championships and is the first boxer to…

Bottega Veneta Taps Chinese Poet Yu Xiuhua For Shanghai Performance And Installation

After staging a performance with Patti Smith in Milan, Bottega Veneta has tapped the Chinese poet Yu Xiuhua to collaborate on a poetry installation and performance in Shanghai. The poetry…

Piaget Taps Jun Ji-hyun as Global Ambassador

HER TIME: South Korean actress Jun Ji-hyun, who was spotted checking out Piaget’s booth at Watches and Wonders Geneva earlier this month, has been appointed one of the brand’s global…