Are Tom Brady and Gisele Bündchen Leaders in Parasocial Advertising?
Celebrity sightings can be innocuous or financially rewarding, as savvy marketers like Gisele Bündchen and Tom Brady know so well. Days after photographs of Bündchen and fiancé Joaquim Valente taking…
First Look at TikTok Star Addison Rae’s New Low Rise Jean With Lucky Brand
Addison Rae has long been a fan of Lucky Brand jeans. Now the TikTok sweetheart and singer can boast that she’s designed her own pair. Rae served as creative director…
The Top 10 Fragrance Brands on TikTok Shop, From Oakcha to Phlur
A new generation of fragrance dupe brands is rising on TikTok Shop, data from Charm.io shows. While Dossier, considered an original in the fragrance dupe space, is seeing strong growth…
How TikTok-Fueled Brands Like Medicube, Sacheu Disrupt the Category
A report by Spate and YipitData shows that TikTok-fueled momentum is translating into meaningful share gains for a cohort of next-gen brands across the beauty industry. Among the key gainers…
Crocs’ CEO Eyes ‘Bold Decisions’ for Sustainable Growth and Cash Flow
Some consumers have become super cautious, but that’s not stopping Crocs Inc. CEO from taking some bold steps to ensure sustainable growth on a going-forward basis. “As we have consistently…
American Eagle Responds to the Sydney Sweeney Ad Backlash
After more than a week of near-nonstop scrutiny on social media, in the mainstream media and among consumers, American Eagle Outfitters has addressed the controversy facing its new ad campaign…
Kourtney Kardashian Barker's Lemme Greens Daily Superfood Gummies to Debut on TikTok Shop Mega Live
Sponsored Story Lemme, Kourtney Kardashian Barker’s vitamin and supplement brand, introduces its newest innovation in wellness: Lemme Greens. These Daily Superfood Gummies are formulated with more than 20 superfruits and…
Mary Phillips, Celebrity Makeup Artist and TikTok Star, Launches Brand
One of beauty’s multihyphenates can add “founder” to her résumé. Mary Phillips, the veteran makeup artist and social media maven, will introduce M.Ph, a range of makeup products across complexion,…
Tanner Leatherstein Joins Stow London as Craftsmanship Director
PARIS — Volkan Yilmaz, better known as Tanner Leatherstein, has been appointed director of craftsmanship at British bag brand Stow London. In addition to his new role, Yilmaz joins the…
Pamela Anderson’s Sonsie Among Top 10 Beauty Brands by TikTok Hype
On TikTok, two things can always be true at once. In this particular instance, late hairstylist Umberto Giannini’s 27-year-old eponymous hair care line and Louis Vuitton’s yet-to-be-released makeup foray are…
Chloë Sevigny Subverted Old Hollywood Style at the 2025 Emmys
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- September 15, 2025
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The ‘Gilmore Girls’ Reunion At The 2025 Emmy Awards Was The Perfect Fall Kickoff
- September 15, 2025
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Mariners’ Cal Raleigh ties record, sets another with 54th home run
- September 15, 2025
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Carlos Narváez’s solo HR caps 6-run 1st, Garrett Crochet fans 12 and Red Sox hold off Yanks 6-4
- September 15, 2025
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