The Cord Necklace Is the ’90s Jewelry Trend Having a Major Revival
As for myself? I, too, fancy a cord necklace, especially in the summer, and have indulged in the trend with corded medallions from Taylor Sade’s Vertigo, stone chokers from Nuri…
The Princess Manicure Is Summer’s Minimalist Nail Trend
Defined by a short length and a natural, squoval shape, princess nails are directly inspired by the manicures of real-life royals. Think of the late Princess Diana’s fabled nude ’90s…
How the Jelly Shoe Trend Got Even More Viral in 2025, Thanks to Skims
After The Row helped to propel a jelly shoe resurgence in summer 2024 with its viral netted flat, plenty of forces are continuing to keep the transparent (and controversial) footwear…
Gen Z Leads Value Spending Trend: Purpose-Driven Shopping Rises
Consumers are putting values first — even at a time of economic struggle. According to data from a new survey of 2,000 U.S. and Canadian consumers from Lightspeed Commerce Inc.,…
The Statement Strap Swimsuit Trend Is Huge For Summer
There’s nothing better than parking yourself in front of a body of water, escaping reality for just a few hours. On top of being a place to unwind, the ocean…
Guava Is This Summer’s Biggest Beauty Trend
Strawberry girl makeup, blueberry milk nails, tomato girl summer — over the past few years, food-inspired beauty trends have been everywhere. And 2025 is no different: this summer is shaping…
Blake Lively Brings a Rainbow Twist to the Skirt Suit Trend
If there’s two things Blake Lively loves, it’s Chanel and a novelty bag. Sometimes it’s a sheer and sweet white midi dress, a sherbet sequin gown, or that classic tweed…
The Nautical Jewelry Trend Feels So Right For Summer
After dealing with the gloomy, especially rainy spring weather, you deserve a relaxing summer vacation — one with beautiful sunny weather and a refreshing pool. But if you’re still weeks…
The Vitamin Shoppe Releases 2025 Health and Wellness Trend Report
The Vitamin Shoppe’s annual health and wellness trend report has arrived. This year, the retailer identified five key trends across the category using sales data from its 635-plus doors and…
Hailey Bieber’s Butter Yellow Nails Are Keeping The Mani Trend Alive
Just like the song of the summer that becomes inescapable, there’s typically a color trend that becomes oversaturated once August hits. Last year, butter yellow dominated fashion, accessories, and even…