Olivia Rodrigo Partied Y2K Style To Celebrate Lancome’s Juicy Tube

Olivia Rodrigo loves to reference Y2K style codes. Stepping out for opening night of the Lancôme Idôle House in New York City on Thursday evening, the performer made sure her…

Taylor Swift Marries Disco Glam & Y2K Trends in Gucci in New York City

Taylor Swift wore a head-to-toe Gucci look during a night out in New York City on Saturday. The singer chose a black mini dress embroidered with crystals, styled with silver…

These Celebrities Passed The Y2K Aesthetic On To A New Set Of It Girls

Believe it or not, Y2K’s second coming is upon us. That’s right, five years after ballet flats, butterfly tops, and skinny scarves first returned to the style scene, these key…

Puma’s Pride 2025 Collection Channels ‘Nostalgia of Y2K’ & Football

June is around the corner and Puma‘s 2025 Pride Collection has arrived, bringing vibrancy and comfort for all. The collection is part of the brand’s Equal Love Confederation, a dedicated…

Hilary Duff’s Lancôme Juicy Tubes Campaign Is Pure Y2K Nostalgia

Lizzie McGuire was the fashion blueprint for millennials who were in middle school in the early aughts. The show’s title character, played by Hilary Duff, influenced tweens everywhere to start…

Vita Coco & Brenda Song Bring Y2K Nostalgia Mall Pop-up to NYC

Vita Coco, the coconut water brand, brought New Yorkers back to Y2K with a pop-up mall that allowed visitors to relive the golden age of the early 2000s mall. Tapping…

These Y2K Sandal Trends Are Taking Over For Summer

At this point, you might be tired of hearing about the continuous return of early aughts fashion. True, the movement has been going strong for a few years at this…

This Controversial Y2K Trend Was the Biggest Surprise at New York Bridal Fashion Week

The construction of a bubble gown also provides a unique form for designers to play with. “It requires precise internal shaping to create that controlled volume,” notes Halim. “It’s not…